Abbreviated Marketing News Round-up
Microsoft & comScore Partner To Measure Brand Marketing To help brand advertisers better measure and track their online ad campaigns, Microsoft on Thursday announced a collaboration with comScore...
View ArticleAbbreviated Marketing News Round-up
Is Microsoft’s Great Ad Experiment Over? Nearly two years ago, Microsoft CEO Steve Ballmer told a group of European advertising executives that he saw online ads generating one-quarter of Microsoft’s...
View ArticleAbbreviated Marketing News Round-up
New PR Hires Must Blog, Tweet & Use SocNets In what marks a dramatic shift away from a mainstream-media approach to public relations, PR hiring managers in the US now say it is nearly as important...
View ArticleFinally, Microsoft Has Some Good Ads
Steve Ballmer and companies seem to love what Crispin Porter + Bogusky is doing for both Microsoft’s external image and overall employee morale. In a New York Times feature, Sean Siler, a software...
View ArticleAbbreviated Marketing News Round-up
Mobile Advertising To Grow 74% In 2009 A new Gartner report projects that mobile ad spending worldwide will grow 74% this year to $913.5 million but not really accelerate until 2011, when advertisers...
View ArticleAbbreviated Marketing News Round-up
Gmailers More Engaged than Yahoo, AOL, Hotmail Users Subscribers to Google’s popular Gmail service exhibit higher click and open rates and lower bounce rates than subscribers to Yahoo mail, Hotmail and...
View ArticleAbbreviated Marketing News Round-up
Google’s DoubleClick Unveils Network Builder Google unveils today its DoubleClick Network Builder, which allows publishers to build out and operate a partners’ ad network. The product, which sits on...
View ArticleRSS Feeds: Outlook Can’t Handle Them
I have just about had it with Outlook ’07. Of course I would prefer Thunderbird, but use Outlook cause I am totally addicted to OneNote and the integration between the two apps is nothing short of...
View ArticleFirst Gates & Seinfeld Microsoft Ad
This is the first ad in an estimated $300 million dollar campaign from Microsoft. I guess I am dense, cause I just don’t get anything about it. Not a single thing. It is terrible on every level. I...
View ArticleSecond Gates & Seinfeld Microsoft Ad
I am sure glad I don’t work in Microsoft’s PR department, and would have to defend these new ads (part of a $300 campaign) featuring Bill Gates and Jerry Seinfeld. The first ad was terrible across the...
View Article
